Podcasting Doesn't Work!

(And here are a few reasons why according to the research.)

Listen to the latest Podcast Envy now!

Now, before you throw up your hands and click to the next thing in your feed, before you swipe on by, before you get defensive… let me tell you how I’ve come to this conclusion.

I’ve been in this space as a podcaster since I created my first show, The Creative Impostor in 2015.

I’ve become a launch consultant and editor for small business owners and indie creators.

I’ve produced award-winning and internationally recognized podcasts for non-profit organizations.

I’ve spoken on stages across the country about the medium.

I’ve created a 6-figure business out of one little old podcasting idea.

My team at The Creative Impostor Studios and I have:

produced and edited over 2000 episodes, with or without accompanying blog posts
created thousands of social media assets
worked on solo shows, interviews, panels, et
crafted narrative audio documentaries
set up home or office studios
recorded in professional sound studios
recorded on location, backstage and more.
created proof of concept series that got picked up by major news channels
collaborated on listening tours
captured audience reactions at world opera premieres

And yet, in the past year, here’s what I’m seeing:

download numbers stagnating or dropping
big network (and big budget) shows I LOVE to listen to getting cut
indie shows with hundreds of episodes closing shop
Spotify (who is basically the self-proclaimed corporate boss of podcasting now) drastically cutting back on their pod-spend, laying off over 1500 staff members, and dropping critically acclaimed shows left & right
ad rates tapering off, frequency of ads per episode INCREASING (much to my listening dismay)
clients with solid numbers wondering why it hasn’t translated to sales
social media algorithms getting harder and harder to appease (or is that just me?!)

And if that’s not enough, I’ve been reading market research and industry reports. Click to the full blog post for some cold hard stats!

This episode was originally recorded as a live stream, and then edited as a podcast episode for Podcast Envy. You can catch future streams and join the discussion by following me on Instagram @thecreativeimpostor, LinkedIn @andreaklunder, or YouTube @thecreativeimpostor.

Do you disagree with this episode? Then prove me wrong!

Tell me how podcasting IS working for your organization, business, company, or brand.

I am looking for 100+ ways to successfully leverage podcasting and IF we can get to this number, I’ll share what I’ve discovered in a curated private podcast feed for YOU!

REPLY TO THIS EMAIL and tell me a little bit about what your show is doing for you (and your org, business, company or brand.

You can send a text response or voice recording and I’d LOVE to publicly share your show and some gratitude for your brilliant contribution on a future episode of Podcast Envy.

Here’s a template for what to say:

Hi my name is…
Our company/organization/business is…
Our podcast is called…
Our show has successfully helped us to…
Bonus points, if you wanna tell me how it is that it has helped you to do that thing.

I’m officially collecting ideas through the month of February 2024, so don’t wait! (And if you’re catching this AFTER that time, reach out anyway and see how we can include your show.)